A brand refresh developed around Sergios’ positioning statement (Modern Legacy: balancing tradition with progression). The project began with a refined logo evolution, building on the brand’s strong heritage while creating a more contemporary expression for the modern menswear market. The refreshed identity established a new colour palette, visual style, and brand voice to guide communications across all brand touchpoints, creating a confident and cohesive presence that reflects Sergios’ commitment to quality, craftsmanship, and quiet confidence.
