A new Superfood Powder range for Puraz, with a refreshed brand direction created to connect with a younger online audience. I developed the visual identity, custom typography, packaging design, copywriting, photography, and digital advertising campaigns, bringing the brand to life across packaging and digital channels.
Building on Puraz’s established collagen range, new products were introduced and integrated into the existing offering. I developed a refreshed photography direction and digital advertising campaigns to strengthen and evolve Puraz’s online presence.
